Lion Red is one of New Zealand's most popular beers, with roots tracing back to the pioneering days of brewing over 130 years ago. The name ‘Lion Red' was first adopted by the public to describe the red coloured label and can. Lion Breweries responded by changing the official name from Lion Beer to Lion Red in the mid 1980s.

This quintessential kiwi beer, began life as the Pale Ale from the Great Northern Brewery, the year was 1907 - a great year for beer; an even better one for patrons. Over the last century, Lion Red has become a favourite for celebrating our successes and like any good kiwi, values good mates and good times.

Lion Red grew out of NZ's pioneering past and is one of only a handful of New Zealand brands that is a true expression of what it means to be kiwi.

Lion Red has supported our sporting legends, from the rugby and league fields to the bowling green, from the deep blue of fishing tournaments to the endless summer of surfing competitions.